India's #1 Bulk SMS Service Provider for Businesses

Q. Content Template Registration is mandatory on DLT platform?
Yes, Content Template Registration is mandatory, and passing an approved Template Id along with the SMS will soon be a mandatory parameter. Also, all kinds of SMS content i.e. OTPs, Transactional, and Promotional have to be registered on your respective DLT platform.

Q. What is the format of Variable while applying Content Template on DLT platform?
On every DLT platform, each Variable should be written as {#var#}. If you use any other format of Variable, it will not be considered as Variable and your SMS delivery will be impacted.

Q. What is the character limit in Variable {#var#} while sending SMS?
The actual value of the variable while sending an SMS will be maximum 30 characters.

Q. Any limit on the number of variables allowed in a single Content Template?
4-5 variables are allowed in one Content Template.

Q. How many Headers (Sender Id) can be associated with a Content Template?
Multiple Headers can be mapped against the same Content Template during registration. This might be different on different DLT platforms.

Q. How much time does it takes to get the approval of the Content Template from the DLT platform?
Due to a large number of requests you may face some delay in approval, however, a minimum of 2-4 business days wait is expected.

Q. Is adding a Brand Name compulsory for all kind of content template
Yes, Brand Name is compulsory in all kinds of SMS content: Promotional, Transactional, and OTPs.

Q. Getting rejection on a template with an error “wrong content type selected”?
Please note, your SMS content should be applied under service implicit or explicit category only. Do not apply under promotional or transactional categories.

Q. Getting rejection on a template with an error “ Brand name not added”
Adding Brand name in an SMS content template is mandatory and should be explicitly mentioned in the SMS body itself.
Ex: Hello {#Var#}
Your order with Id {#Var#} has been dispatched for delivery.
Team XYZ

Q. Getting rejection on a template with an error “ No header associated with the brand name” ?
This implies, that you do not have a Header/ Sender Id of the brand name, you wish to have a template of and hence no- correlation can be built.

Ex: If I want to add a template with the brand name APITxT, I should have a header related to APITxT in my DLT account first, say, TxTAPI.

Note: You cannot apply for a template with your customer’s brand name in your DLT account, a new entity registration should be carried out for your customers first.

Q. Have confusion while applying content in service implicit and explicit?
If you are confused in deciding the SMS content category as Service Implicit or Explicit while applying on DLT platform, then it is highly recommended to apply the Content Template twice, once with Implicit and once with Explicit. Later, if your Content Template is approved from both of the categories, then kindly use the Template Id of Service Implicit only.